Who is our reader?

Over 3 million  Portlanders and visitors rely on us to make plans and take action

MEDIAN AGE
48

They are well educated:

95%
ATTENDED COLLEGE

34%
HAVE A MASTERS OR DOCTORATE DEGREE

They are affluent:

$219k
AVERAGE HH INCOME

26%
NET WORTH > $1MM

They are socially savvy:

83%
HAVE A FACEBOOK ACCOUNT

75%
HAVE AN INSTAGRAM ACCOUNT

94%
WATCH VIDEO CONTENT ONLINE

They are homeowners:

83%
OWN A HOME

They are generous:

89%
DONATE TO LOCAL OR NATIONAL CHARITIES

They are loyal:

77%
KEEP THEIR ISSUES OF PORTLAND MONTHLY ONE MONTH OR LONGER

2021 CVC Readership Survey